by
Bothma, Neels.
Format:
Books
Publication Date
2013
Excerpt:
packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
by
Trott, Paul.
Format:
Books
Publication Date
2012
Excerpt:
product development -- Packaging and product development -- New service innovation -- Market research and
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
Partnership -- 11. People: Services and Service Quality -- 12. Packaging and Programming -- 13. The
by
Pepper, Ian K.
Format:
Books
Publication Date
2010
Excerpt:
investigation in the United Kingdom -- Approaching the crime scene, packaging the evidence and the documentation
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
by
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:
Books
Publication Date
2002
Excerpt:
segmentation and trends; product development; partnership; people and service; packaging; the distribution mix
by
Kotler, Philip.
Format:
Books
Publication Date
1997
Excerpt:
Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17
by
Bennion, Marion, 1925-
Format:
Books
Publication Date
1995
Excerpt:
-- Cakes and cookies -- Pastry -- Food preservation and packaging -- Food preservation by freezing and
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