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Print
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Excerpt: 
packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and
Available: Copies:
2. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
Available: Copies:
3. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
product development -- Packaging and product development -- New service innovation -- Market research and
Available: Copies:
4. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Partnership -- 11. People: Services and Service Quality -- 12. Packaging and Programming -- 13. The
Available: Copies:
5. 
Cover image for Crime scene investigation : methods and procedures
by 
Pepper, Ian K.
Format: 
Books
Publication Date 
2010
Excerpt: 
investigation in the United Kingdom -- Approaching the crime scene, packaging the evidence and the documentation
Available: Copies:
6. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
7. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
segmentation and trends; product development; partnership; people and service; packaging; the distribution mix
Available: Copies:
8. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17
Available: Copies:
by 
Bennion, Marion, 1925-
Format: 
Books
Publication Date 
1995
Excerpt: 
-- Cakes and cookies -- Pastry -- Food preservation and packaging -- Food preservation by freezing and
Available: Copies:
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