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000IIE
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1. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self
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3. 
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Processes -- pt. 2. The Service Customer -- ch. 3. Managing Service Encounters -- ch. 4. Customer Behavior
Available: Copies:
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