Teachers discovering computers : integrating technology and digital media in the classroom / Shelly

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Sex role in mass media.

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business

Social media marketing / Tuten, Tracy L., 1967- author.