traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

campaigns into practice -- Corporate communications and financial PR -- Government and the public sector

environmental issues or campaigns. The book finishes with an examination of the key approaches and models used

model in hip advertising campaigns, she is working the runways for the world's leading designers. But

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.