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The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968- author.

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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2014

Excerpt:

Internet advertising.

Available: Copies:

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Available: Copies:

The findability formula : the easy, non-technical approach to search engine marketing

Lutze, Heather, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

Available: Copies:

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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Managing e-commerce in business

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2008

Excerpt:

Internet advertising.

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Global communication

Kamalipour, Yahya R.

Format:

Books

Publication Date

2007

Excerpt:

Douglas A. Boyd -- The global implications of the internet / George A. Barnett, Devan Rosen -- Milestones

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It's not just PR : public relations in society

Coombs, W. Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html

Format:

Books

Publication Date

2007

Excerpt:

-- Nazi anti-tobacco campaign -- Mixing social and policy changes : direct-to-consumer advertising and big

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10.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and

Available: Copies:

11.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

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12.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising media planning.

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