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2. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
3. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising creative : strategy, copy, and design / Altstiel, Tom, author.
Available: Copies:
5. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy -- Brochures : Tips on designing brochures
Available: Copies:
6. 
Cover image for Read me : 10 lessons for writing great copy
Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising copy.
Available: Copies:
7. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising copy.
Available: Copies:
8. 
Cover image for Creative strategy in advertising.
Creative strategy in advertising.
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising copy.
Available: Copies:
10. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New
Available: Copies:
11. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising copy.
Available: Copies:
12. 
Cover image for The copy workshop workbook
The copy workshop workbook
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising copy -- Handbooks, manuals, etc.
Available: Copies:
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