Marketing and the bottom line : the marketing metrics that will pump up cash flow / Ambler, Tim.

. New boxed-in features illustrate the effects of accounting transitions on cash flow of statements and

tracking receivables -- Invoicing : structuring how you get paid -- Managing cash flow -- Progressive

standards -- The income statement -- The cash flow statement -- Assets -- Liabilities -- Leases, financial

-- Performance drivers -- Part 3. Corporate liquidity -- Cash flow cycle -- Liquidity -- Financial strength

and loss account -- The balance sheet -- The cash flow statement -- Ratio analysis -- Users of

-- Bash & cash -- Buy-it riot -- Logo-rrhea -- Generation X-force -- 6. The sponsored life -- On the rox