Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

Beloved brands : playbook for how to build a brand your consumers will love

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

Do consumers purchase their perfume according to packaging or is it according to other factors?

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Radio as a branding tool : the illiterate consumer's perspective