Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

How clothing colour affects personal brand communiction and perception

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

The personal brand identity of women based on the perception of their clothing

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Interaction design : beyond human-computer interaction

Strategic brand management