-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self-concept

't have our concept of art" -- Art and natural selection -- The uses of fiction -- Art and human self

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self-concept

virtually every product can be associated with some positive self-image, we are subtly refashioned into the

perception. Self-concept. Perception of others. 5. Language and Communication : Uses of language. Language