3 Results Found
000IIE
37.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print
38.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2001
Excerpt:
the integrated marketing communications program -- Monitoring, evaluation, and control -- Special
39.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
1998
Excerpt:
communications programs -- pt. 5. Developing the integrated marketing communications program -- pt. 6. Monitoring
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