information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

Société de l'information.

, services and brands : building customer value -- New-product development and product life-cycle strategies

analysis -- Supply chain technology, managing information flows -- Demand management and customer services

marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

: building the right relationships with the right customers -- Product, services, and branding strategies

Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process