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1. 
Cover image for Strategic organisational communication : paradigms and paradoxes
Strategic organisational communication : paradigms and paradoxes
Strategic organisational communication : paradigms and paradoxes
by 
Verwey, Sonja.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic organisational communication : paradigms and paradoxes / Verwey, Sonja.
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2. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Fundamental trends shaping marketing. Power shifts to the connected customers -- The paradoxes of
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3. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 2.11. Paradoxes and optical illusions -- 2.12. Provocation and shock tactics -- 2.13. Playing with
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4. 
Cover image for Leadership and the new science : discovering order in a chaotic world
Leadership and the new science : discovering order in a chaotic world
by 
Wheatley, Margaret J.
Alexander Street http://www.aspresolver.com/aspresolver.asp?BIZP;2342358
Books24x7 http://www.books24x7.com/marc.asp?bookid=14065
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=483764
ebrary http://site.ebrary.com/id/10315464
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=290809
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
renewal : the paradoxes of self-organizing systems -- The creative energy of the universe -- information
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