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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand

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Fashion trends : analysis and forecasting

Kim, Eundeok.

ebrary http://site.ebrary.com/id/10727510
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543

Format:

Books

Publication Date

2011

Excerpt:

. Consumers' Role in Fashion Adoption -- Objectives -- The Innovation Adoption Process -- Factors Influencing

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The authenticity hoax : how we got lost finding ourselves

Potter, Andrew.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1011/2009045459-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1011/2009045459-d.html

Format:

Books

Publication Date

2010

Excerpt:

through its adoption by the 1960s counterculture to its centrality in twenty-first-century moral life. He

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(D)urban vortex : South African city in transition

Freund, Bill.

Inhaltsverzeichnis

Format:

Books

Publication Date

2002

Excerpt:

and development in Durban / Economic development for a new era: an examination of the adoption of

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