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1. 
Cover image for Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
by 
Lidwell, William.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Design by committee -- Desire line -- Development cycle -- Entry point -- Errors --Expectation effect
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2. 
Cover image for Brain tattoos : creating unique brands that stick in your customers' minds
Brain tattoos : creating unique brands that stick in your customers' minds
by 
Post, Karen.
Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Four engines of brand development -- fifth engine : eleven tattoo tactics that speak loudly even when
Available: Copies:
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