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1. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Personality ; Two-fers: Comparisons, Before and After, and Other Dualities ; Reversal ; Visual Metaphor
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2. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Reframing : a key to creative thinking -- 2.29. Metaphor and analogy -- 2.30. Break out of the frame -- 2.31
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3. 
Cover image for Dalí & film
by 
Gale, Matthew.
Format: 
Books
Publication Date 
2007
Excerpt: 
Why film? / Dawn Ades -- Film as metaphor / Fèlix Fanés -- In the darkened rooms / Michael Gale
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4. 
Cover image for This means this, this means that : a user's guide to semiotics
by 
Hall, Sean.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- 2: Ways Of Meaning -- Simile -- Metaphor -- Metonym -- Synecdoche -- Irony -- Lies -- Impossibility
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5. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
, before and after, and other dualities -- Reversal -- Metaphor -- Verbal metaphor -- Postmodern
Available: Copies:
by 
Zaltman, Gerald.
Format: 
Books
Publication Date 
2003
Excerpt: 
unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain
Available: Copies:
7. 
Cover image for Communication criticism : developing your critical powers
by 
Cohen, Jodi R.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Language as style -- Language as sign systems -- Language as metaphor -- Structure as organization
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