Organisational behaviour : global and Southern African perspectives / Robbins, Stephen P., 1943

-- Chapter 3. Market characteristics -- Chapter 4. Culture and sub-culture -- Chapter 5. Reference groups and

-- Emotions and moods -- Personality and values -- Perception and individual decision making -- Motivation

Organisational behaviour : global and Southern African perspectives / Robbins, Stephen P., 1943-

. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and

employee's potential -- Organizational culture and ethics -- International OB: managing across cultures