Handbook of public relations / Skinner, J. C. (J. Chris)

Public relations : African perspectives / Rensburg, Ronél S.

Public relations : theory and practice / Fourie, Letitia Engela, editor.

Public relations : theory and practice / Fourie, L., editor.

The handbook of public relations / Skinner, J. C. (J. Chris)

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and