Flash point Fire rescue: a thrilling game of fighting fire, rescuing victims and teamwork

Pina Pirata

The mind

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

The importance of internal communication within organisations towards building brand identity

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport