Behavioural aspects of marketing
Title:
Behavioural aspects of marketing
Author:
Williams, Keith C.
ISBN:
9780434923007
Personal Author:
Publication Information:
London : Heinemann, 1981.
Physical Description:
ix, 235 pages : illustrations ; 24 cm.
Series:
The marketing series
Marketing series.
General Note:
"Published on behalf of the Institute of Marketing and the CAM Foundation."