and entrepreneurship are central concepts for understanding the driving forces in 21st century

of its basic concepts and processes. Adopting a practical approach, the Handbook traces the wide and

-makers and managers in organizations. The study brings attention to a few core concepts and the core

provides readers with critical reflections on concepts such as ignorance, authenticity, functional

and interrelationships^ of organizational and business concepts in context and in relation to time. It

Pt. 1. Concepts and organizational aspects of marketing strategy -- pt. 2. Understanding