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1.

Cover image for The complete marketer : 60 essential concepts for marketing excellence

The complete marketer : 60 essential concepts for marketing excellence

by

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Available: Copies:

2.

Cover image for Marketing plans : a complete guide in pictures

Marketing plans : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Available: Copies:

3.

Cover image for Market segmentation : how to do it and how to profit from it

Market segmentation : how to do it and how to profit from it

by

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Available: Copies:

4.

Cover image for Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Available: Copies:

5.

Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness

Marketing accountability : a new metrics model to measure marketing effectiveness

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011 2009

Available: Copies:

6.

Cover image for Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Available: Copies:

7.

Cover image for Creating powerful brands.

Creating powerful brands.

by

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Available: Copies:

8.

Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

by

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Available: Copies:

9.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Available: Copies:

10.

Cover image for Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2006

Available: Copies:

11.

Cover image for Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Available: Copies:

12.

Cover image for Market segmentation : how to do it, how to profit from it

Market segmentation : how to do it, how to profit from it

by

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Available: Copies:

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Institute of Marketing.

(3)

(3)

CAM Foundation.

(2)

Dunbar, Ian, 1951-

(2)

Morris, Peter, 1937-

(2)

Chartered Institute of Marketing.

(1)

De Chernatony, L. (Leslie)

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

Keegan, Warren J.

(1)

McDonald, Malcolm. Marketing planning for services.

(1)

(1)

Morris, Peter, 1931-

(1)

Mouncey, Peter.

(1)

Wallace, Elaine.

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Marketing -- Management.

(11)

Marketing -- Planning.

(10)

(4)

Service industries -- Marketing.

(3)

Service industries -- Planning.

(3)

Marketing plan.

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Bedrijfsplanning.

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Brand name products -- Planning.

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Brand name products.

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Branding (Marketing)

(1)

Internet marketing.

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Market segmentation.

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Marketing -- Cost effectiveness.

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(1)

Marketing -- Planification.

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Product management.

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