-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

Market -- Part Five: The Strategy and Structure of International Business -- The Strategy of

environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

development and retention marketing -- Developing and maintaining effective online and mobile websites

competition -- Part 3. Strategy development. 7. Introducing culture and values -- 8. Creating and formulating

Exploring strategy : text and cases / Johnson, Gerry, author.

performance and development -- Appendix a: review of personal skills and employability -- Glossary -- Index.

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

and development. The book is illustrated liberally with screenshots from CRM software applications and

-market strategies7. New product development strategies 8. Penetration marketing strategies 9. Market development

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New