Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

Business communication essentials : fundamental skills for the mobile-digital-social workplace /

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

Digital media and innovation : management and design strategies in communication / Gershon, Richard

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Digital media.

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and

-- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and