communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

mechanism. These best-selling authors are known as leading marketing educators and their book, a global

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

firms selling and distributing products and services in many countries around the world"--.

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

practices -- Chapter 5. Popular culture, nature and environmental issues -- Chapter 6. Selling "nature/the

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

, electrical, aerospace, biomedical, and chemical engineering. Now in its eighth edition, this top-selling text

mobile -- Managing personal communications: direct and database marketing and personal selling

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper