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Cover image for Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
by 
Peters, Luise.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Brand building beyond advertising : exploring the engaging effects of various brand communication
Available: Copies:
266. 
Cover image for Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case study
Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case study
Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case study
by 
Schafer, Anton.
Format: 
Computer file
Publication Date 
2007
Excerpt: 
Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case
Available: Copies:
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