by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
-- Integrated marketing communications and international advertising -- Personal selling and sales management
by
Lodish, Leonard M.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
New business enterprises -- Management.
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales