To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Alcohol affair : the influence of experiential marketing on purchase behaviour

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry