An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

50 shades of black : what does it mean to be beautiful and dark skinned today

Could the black diamond spending culture have an impact on a brand's health?

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa