The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

The effects of the rapidly internationalising South African fashion industry

Fashion factory : manufactoring desire

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Massclusivity & co-branding in the retail fashion industry

The avant-garde silhouette and the artistic influence on fashion