Fashion factory : manufactoring desire

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Are international fashion retailers taking aim at Mr Price based brand equity?

Fashion branding and social media : the impact of social media on branding in the fashion industry

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

The effects of the rapidly internationalising South African fashion industry

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

Key success factors in building an independent fashion brand : a Cape Town perspective

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Wear your brand : a study on co-branding and brand associations in the fashion industry