Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Will the current brand management model that have sustained companies in the last decade be sustainable in future

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

A grounded theory approach to applying change management principles to the rebranding process

Branding and sponsorship in the South African music industry : branding artists through artist management