IIE Logo

Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Title:
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Author:
James, Christopher.
Personal Author:
James, Christopher.
Publication Information:
2006.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2006.
Subject Term:
Marketing channels -- South Africa.

Internet marketing -- South Africa.

Consumer behavior -- South Africa.
Copies: