Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Is brand South Africa creating a positive rainbow nation for our millennials

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation branding

South Africa's political economy : the brand state of our nation

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer