Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Brand identity : the evaluation of Shoprite brand's identity vs brand image

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign