Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Creating shared value and brand sustainability : a South African advertising industry analysis

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Is game simulation adding value towards brand management and leadership in adolescents?

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers