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1. 
Cover image for Consumer culture theory
Consumer culture theory
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer behavior -- Research.
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2. 
Cover image for Research methods in early childhood : an introductory guide
Research methods in early childhood : an introductory guide
by 
Mukherji, Penny.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Research methods in early childhood : an introductory guide / Mukherji, Penny.
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3. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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