Introduction to communication studies

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Title:

Introduction to communication studies

Author:

Fiske, John.

ISBN:

9780415596480

9780415596497

Personal Author:

Fiske, John.

Edition:

3rd ed.

Publication Information:

London Routledge 2011

Physical Description:

LI, 195 s. ill

General Note:

1. utg. 1982

"With a new introductory essay on Why Fiske still matters, by Henry Jenkins ; and with a new discussion ... on the topic of Structuralism and semiotics, Fiske-style, between Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson"

Subject Term:

Semiotics.

Added Author:

Jenkins, Henry

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025556388	302.2 F541.I 2011	1	Searching... Unknown

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Summary

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.