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1. 
Cover image for The psychology of advertising
The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
2. 
Cover image for Addressing barriers to learning : a South African perspective
Addressing barriers to learning : a South African perspective
Addressing barriers to learning : a South African perspective
by 
Landsberg, Emmerentia, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
educational barriers -- Section D: Addressing literacy barriers -- Section E: Addressing attitude barriers
Available: Copies:
3. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude
Available: Copies:
4. 
Cover image for Addressing barriers to learning : a South African perspective
Addressing barriers to learning : a South African perspective
Addressing barriers to learning : a South African perspective
by 
Landsberg, Emmerentia, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1243046&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
educational barriers -- Section D: Addressing literacy barriers -- Section E: Addressing attitude barriers
Available: Copies:
5. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
6. 
Cover image for The elements of journalism : what newspeople should know and the public should expect
The elements of journalism : what newspeople should know and the public should expect
The elements of journalism : what newspeople should know and the public should expect
by 
Kovach, Bill, author.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
journalists for more "edge" and "attitude" in place of reporting. And, on the radio, powerful talk
Available: Copies:
7. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and
Available: Copies:
8. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Attitude scale measurements used in survey research -- Ch. 14. Questionaire design and issues -- Part IV
Available: Copies:
9. 
Cover image for Persuasive communication skills : public speaking
Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical
Available: Copies:
10. 
Cover image for Entrepreneurship and how to establish your own business
Entrepreneurship and how to establish your own business
by 
Nieuwenhuizen, C.
Format: 
Books
Publication Date 
1996
Excerpt: 
business ideas. Cultivating a creative attitude. The generation of small business ideas. The development
Available: Copies:
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