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1. 
Cover image for Consumers
by 
Arnould, Eric J.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
2. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing
Available: Copies:
by 
Gowpall, Yathika, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.
Available: Copies:
4. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
5. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer
Available: Copies:
6. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
marketing is most effective when integrated into a multi-channel campaign that not only educates consumers
Available: Copies:
7. 
Cover image for Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour. Sethna, Zubin, author.
Available: Copies:
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2017
Excerpt: 
Consumer Behaviour 4e Roberts-Lombard, Mornay
Available: Copies:
9. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
10. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
. The easy-to-follow tips on building stronger consumer relationships through apps and social networking
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
12. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball.
Available: Copies:
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