tourism and hospitality products -- 11. Designing the tourism and hospitality promotions mix -- 12

Sales promotion.

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer