communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Integrated marketing communication / Van Heerden, Neels, 1957-

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

Effective business communication in organisations : preparing messages that communicate / Fielding

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

Citizen voices : performing public participation in science and environment communication /

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning