Consumer behavior / Schiffman, Leon G., author.

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

Consumer behaviour. Sethna, Zubin, author.

Consumer Behaviour 4e Roberts-Lombard, Mornay

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer

, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.