Cover image for International business : competing in the global marketplace : postscript 2002
Title:
International business : competing in the global marketplace : postscript 2002
Author:
Hill, Charles W. L.
ISBN:
9780072392029

9780071120845

9780072429022
Personal Author:
Edition:
3rd ed.
Publication Information:
Boston : McGraw-Hill/Irwin, ©2002.
Physical Description:
xxviii, 692 pages : color illustrations, color maps ; 29 cm + 1 computer optical disc (4 3/4 in.)
General Note:
"Global business plan resource CD-Rom"--Disc.

One folded map inserted.
Contents:
Pt. I. Introduction and overview. ch. 1. Globalization. -- pt.II. Country factors. ch.2. National differences in political economy. ch. 3. Differences in culture. -- pt. III. ch. 4. International trade theory. ch. 5. The political economy of international trade. ch. 6. Foreign direct investment. ch. 7. The political economy of foreign direct investment. ch. 8. Regional economic integration. -- pt. IV. ch. 9. The foreign exchange market. ch. 10. The international monetary system. ch. 11. The global capital market. -- pt. V. The strategy and structure of international business. ch. 12. The strategy of international business. ch. 13. The organization of international business. ch. 14. Entry strategy and strategic alliances. -- pt. VI. ch. 15. Exporting, importing, and countertrade. ch. 16. Global manufacturing and materials management. ch. 17. Global marketing and R&D. ch. 18. Global human resource management. ch. 19. Accounting in the international business. ch. 20. Financial management in the international business.
Abstract:
International Business addresses the strategic, structural and functional implications of international business in firms around the world. This is exhibited through a critical, integrated flow from chapter to chapter.
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