The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People, processes and physical evidence -- Marketing planning, implementation and control -- Marketing metrics -- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business marketing.