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1. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
2. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.
Available: Copies:
3. 
Cover image for Entrepreneurship : a South African perspective
Entrepreneurship : a South African perspective
by 
Nieman, Gideon, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
entrepreneur -- pt. B: The entrepreneurial process. Creativity and innovation -- The window of opportunity
Available: Copies:
4. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity
Available: Copies:
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