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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
Available: Copies:
2. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing plans: evolution and revolution -- Managing marketing's link with other functional areas
Available: Copies:
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