Marketing research : measurement and method

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Marketing research : measurement and method

Title:

Marketing research : measurement and method

Author:

Tull, Donald S.

ISBN:

9780029461839

9780024218216

Personal Author:

Tull, Donald S.

Edition:

5th ed.

Publication Information:

New York : Macmillan, ©1990.

Physical Description:

xxiv, 836 pages

Subject Term:

Marketing research.

Marketing research -- Case studies.

Added Author:

Hawkins, Del I.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000000947	658.8 TUL	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000090262	658.8 TUL	1	Searching... Unknown

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