-actualisation theory of Abraham Maslow (1908-1970) -- The self-concept theory of Carl Rogers (1902-1987) -- The

Implications -- Summary -- Review Questions -- Integrating Concepts In Development -- Key Terms -- Resources

-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self-concept

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self-concept

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self-concept

resourcefulness / Relax!-- it ain't easy (or is it?) / Listening to self-talk, hearing self-concept / Doing

self concept theory of Carl Rogers (1902-1987) ; The personal construct theory of George Kelly (1905