intelligence-- 9Motivation and emotion-- 11Personality-- 12Social behaviour-- 14Psychological disorder-- 15

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

-- Personality -- Social behavior -- Stress, coping, and health -- Psychological disorders -- Treatment of

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

-- 18. Social and cultural impacts -- 19. Environmental impacts -- 20. The challenge of sustainability

economic, social, and regulatory aspects of advertising -- The scope of advertising: from local to global

challenges and enduring skills -- Changing ourselves: human skills and social evolution -- Appendix A. Cast